Why should we print our documents in color? Why would we spend the money? What does it matter?
These are all very commonly asked questions when considering a new printer or MFP for your business. Instead of shedding light on opinions, how about some real data from studies that were conducted in the field-
- A study done by the Pantone Institute showed that people are up to 78% more likely to retain a word / phrase printed in color compared to black and white
- According to the Institute for Color Research, close to 90 percent of subconscious judgments about a person, environment, or item are based on color alone
- Another study revealed that full color documents create a 34% faster response time and 48% increase in repeat orders when compared to black and white documents used in correspondence. This is without a doubt, a clear indicator of how intuitive and powerful color is!
Believe it or not, switching to a color MFP can actually save you money. Call us so we can prove it to you! 303-407-3250